The ad for my stallion, Patrick, in the Equestrian magazine came out this week. This is the magazine that all USEF members receive and so it will reach a lot of people. I decided to do a full page ad this year and put pictures of his offspring on it as well. I think is is a very good ad and I already received one inquiry about the offspring, so I think it is getting some attention.
As a result of the advertising we are also updating the web page so that it has the most current information and pictures. Take a look at http://www.lostworldfarm.com/ .
There will be a classified ad in The Chronicle of the Horse in the first issue in 2008 followed up with an ad for the offspring, specifically the three year old gelding, Polaris. He and Patrick will be going to Ocala, Florida in late January to compete in the winter shows. I hope to sell Polaris before going to Florida, but it is more likely that he will sell in Florida.
I also put the same ad for Patrick in the annual Breeder's Guide for the ISR/Oldenburg breed registry. He is offered for breeding on their auction as well as the auction with the Midwest Breeder's Group. I would like to attract some new mare owners to breed to him, especially owners of warmblood mares. The ones we have bred to so far have produced some really nice foals. All three of this year's foals out of a warmblood mare and by Patrick were judged Premium Foals at their inspections.
There are a lot of other places to place ads, but until we get more breedings and sell some horses the advertising budget can only go so far. This is where the advice -You have to spend money to make money - really rings true!
0 comments:
Post a Comment